ENTREPRENEURIAL RESPONSIVENESS AND COMPETITIVE GLOBALIZATION IN THE HOSPITALITY SECTOR, RIVERS STATE

Abstract

The study examined entrepreneurial responsiveness paradigm to a competitive globalization in Rivers State. The choice of topic was motivated by the creative and innovative nature of an entrepreneur to be alive to her obligations and environment. The study adopted survey research design. The population of the study was 30 entrepreneurs drawn from Hoteliers’ association in Rivers State. Out of which only 25 were at our reach which formed the sample size of the study. Correlation martrix was used to analyse the data. The results of findings revealed that there is a significant relationship between the independent variables (commitment to opportunities and strategic orientation) and dependent variable (economic and social globalization). The study therefore concluded that entrepreneurial responsiveness plays an active role to provide the environment that triggers healthy competitive globalization among entrepreneurs in the Hotel and hospitality industry. Therefore recommended amongst others that commitment to business opportunities should match with expected results to enhance performance, efforts also should be made to ensure that adequate functional strategies are formulated and internalized by organizational members.