AUDIENCE PERCEPTION OF BROADCASTING PROGRAME TECHNIQUES: A COMPARATIVE ANALYSIS OF PAYPOWER 100.5 FM AND RADIO RIVERS 99.9FM PORT HARCOURT

Abstract

The study was aimed at investigating the broadcasting programme technique adopted by Radio Rivers and Ray Power 100.5FM, with a view to comparing which technique is most efficient and effective to the organization and society. A survey research method was used for the study. A sample size of 200 copies of questionnaire was success drawn. Moreso, data collected were analyzed using simple percentage and table. The study used the uses and gratification theory as its theoretical framework. The findings were that effective service delivery as reflected in the programmes of a station can attract more audience members to the station thereby generating revenue for the media organization. Consequently, the study concluded that effective broadcasting technique is the heartbeat of modern day broadcasting and as such services as a catalyst for gaining audience loyalty. It therefore, recommended that emphasis should be placed on portraying local issues that address pressing needs of the people.